Chicago fans can get their hands on limited edition cans of O’Doul’s, designed by local artist Brandon Breaux, on June 21st at the Cubs vs. Mets game at Wrigley Field. Visitors can visit Responsible Fan kiosks on concourse levels during the game. Fans at the game can look out for O’Doul’s signage on the big screen in the outfield to learn where else they can find the cans throughout the stadium. The cans will be given away at the game free of charge, no purchase necessary.
After the ODoul’s can refresh in November with NYC-based artist Mr. Kiji, they wanted to bring him back for a second launch and expand to two additional top markets in the U.S. The O’Doul’s team worked internally to identify three unique artists that produce art reflective of their cities’ one-of-a-kind aesthetics, and approached Brandon for this unique opportunity.
Brandon talks about his artwork for the brand, “The design utilizes color forms to communicate, which I feel speaks to the brand’s message and impact that message holds. The goal of the design is to make something that attracts people and gives off a good vibe in any environment.”
Brandon Breaux is a fine art/designer who was born in Chicago graduating with a Bachelors of Art and Design from DePaul University and is currently working out of the city. He is widely known as the artist behind all 3 of Chance the Rapper’s iconic album covers but continues to be involved with painting, sculpture, web, video and print projects. Brandon has his own shop online with a variety of art that you can purchase including a picture of Chicago’s great Harry Caray (still available) and Harold’s Chicken; another Chicago favorite. However, his overall goal is to inspire and educate by producing creative solutions. Once a child myself from the south side of Chicago, I appreciate Brandon’s collaboration with The Invisible Space at 85th and Cottage Grove offering yoga and meditation sessions helping to transform others into a more healthy life style; just like promoting a non-alcoholic environment.
O’Doul’s has been a leader in premium non-alcohol beers for nearly 30 years. Wanting to socialize responsibly, Anheuser-Busch- ODouls bottled beer was always my choice at a restaurant or bar for it’s full body taste. Perfect for attracting people who want to enjoy the fine beer flavor but take pleasure in a sober/ positive event. O’Douls and O’Douls Amber contain only the finest of natural ingredients-including barley malt, domestic and imported whole cone hops, brewer’s yeast, select grains and water.
In a time when more brands are entering the non-alcohol beverage category, O’Doul’s wanted to shake up its look for long standing brand fans, while enticing new consumers to drink responsibly and in moderation this summer.