By Caryl Clem
Hot summer days or nights call for a trip to Dairy Queen for the famous “concrete” served flipping bottoms side up to prove thickness. A tradition started when a customer kept challenging Ted Drewers to make his shakes thicker. In 1959, Ted tipped the container upside down to prove the ultimate thickness had been reached. Some places will not charge for these if this trick is forgotten. When an Oreo cookie was crushed into a Blizzard in 1985, a legend was born. Sales climbed to over 175 million in the first year. A farmer, J. F. McCullough and his son perfected the soft serve creation in 1938 now the largest seller of soft serve products worldwide.
In Kankakee, Sherb Noble, owner of a small ice cream shop agreed to execute a sample run of their product to gauge popularity. On a steamy August afternoon the ploy, “All You can eat for 10 cents “brought so many eager customers storming into the small shop, Noble was afraid of crowd damage. After surviving the 1,600 customers, Noble made plans to sell this new product. Later a freezer was found made by Harry Otis that poured the soft serve treat efficiently. J.f. McCullough has been quoted for saying, “the cow is the queen of the dairy business.” thus the name “Dairy Queen”. In 1940, Noble opened the first Dairy Queen store in Joliet.
The first logo for Dairy Queen was a Dutch girl with pigtails. Next logo, Dennis the Menace reigned for over 20 years until he was considered outdated to be retired in 2002. The most important feature, the menu. This year the Dreamsicle Dipped Cone came back on the 2021 Spring menu, 3 new shake flavors, Choco Hazelnut Chip Shake, Mint Chip Shake, Raspberry Chip shake, Tropical Lemonade Twisty Misty Slush (mango, lemon lime and lemonade) plus they reinvented the 1955 Dilly Bar option that is gluten and dairy free. An array of soft serve favorites and (charcoal grilled food by Brazier’s at many locations will satisfy hunger and your sweet tooth.
Summertime food good for you and others because Dairy Queen’s charitable work is done through International Dairy Queen Corporation which donates to Children’s Miracle Network. In the over 5,000 stores there are franchises that are independent. I am ready to try the new Tropical Lemonade Twisty Misty Slushy.