Celebrating 70 years of Colorforms

When assisting in kindergarten in past years, the kids would share their version of colorforms with me knowing it was my favorite game to play as a child myself. But just last week I walked into a kids store and there they were…the original colorforms…dressing up for the weather just like when I was kid in the 1960’s but modernized. I also remember dressing up Tammy, the Beatles in 1964 and for the boys they gravitated to Batman and Scooby Do. In the 1990’s, my son enjoyed Colorfoms when he wanted to play Teenage Mutant Ninja Turtles or Curious George. Colorforms is easy with shapes cut from vinyl and can cling to a smooth background making your own special design. Colorforms is one of the most loved and respected toys beginning with the couple Harry and Patricia Kislevitz in 1951.

The first Colorforms® set was hand-cut: a thimble, a bottle, and a medicine container top were just some of the shapes that would become the foundation of the very first Colorforms set, designed by Patricia, and now housed in the Museum of Modern Art in its permanent collection. Colorforms® first launched through FAO Schwarz.  Colorforms first launched through FAO Schwarz and in 1957 Popeye became the first licensed cartoon character to be featured in a Colorforms set.

In the 2000’s, though Internet use boomed, Colorforms came alive with Harry Potter, Sponge Bob, Dora the Explorer and the Hungry Caterpillar. In 2011, Time magazine awarded Colorforms as the toy of all time. In 2014, Out of the Blue Enterprise acquired Colorforms. Billions of sets have been sold and Colorforms continues to make the best plastic creative toys and I continue to gravitate towards any student who is playing with a set. I can’t wait to play.

2 thoughts on “Celebrating 70 years of Colorforms”

  1. When I first became a Grandmama and began collecting a few toys for the youngsters to play with at my house, Colorforms was at the top of the list – My First Colorforms Miss Weather. The oldest at 11 still plays with it! I had it as a youngster, too.

    Liked by 1 person

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