Living on the south side in the 1960’s, we would make a trip to Rainbow Ice Cream at 92nd and Western eating the same five-flavored ice cream cone as today; chocolate, strawberry, Palmer House (New York vanilla with cherries and walnuts), pistachio and orange sherbet. Grandpa Joe Sapp established Rainbow in 1926. His first rainbow cones were sold out of a small ice cream shack on 92nd street across the street from the building that was built four years later and still exists today. Then we visited Riley’s Trick shop that was located at 9033 Western Ave, opened in 1965. I remember getting trick cards and funny eye glasses.
Riley’s opened in 1937 at 79th and Rhodes which mainly sold greeting cards and paper goods. Jim Riley and Eleanor married three weeks after opening their shop. They had a popcorn wagon that was hurting popcorn sales at the nearby Rhodes Theatre so the manager offered them $75 for it. They invested that $75 into a line of tricks, jokes and magic, and Riley’s Trick Shop was born. In 1945, Jim Riley co-founded Magic Masters of Chicago which is still thriving today. They moved into another rented storefront at 1057 W. 79th St. in 1956. In 1965, Jim and Eleanor Riley built their own building with living quarters above at 9033 Western Ave.
In 8 years, there the business outgrew two building additions and moved to its current 5,000 square-foot location at 6442 W. 111th in Worth, Illinois. Jim and Eleanor lived above the business they loved until they passed away 27 days apart in 2002. Jim’s son moved the Worth to Palos but had to close in 2014
Rainbow Round Cake consists of all five ice cream flavors of the Rainbow Cone on top of a cake layer. Rainbow Cake Rolls are offered in 6″ and 12″ rolls. They currently offer chocolate cake rolled with five flavors of the Rainbow Cone. Over 96 years, the Sapp family is still serving the same ice cream Joseph developed back in 1926.